Despite the slight downturn in the network's fortunes, there were a few bright spots during the era. Gilmore Girls , which debuted in , netted meager ratings when it debuted in a tough Thursday timeslot where it competed against NBC 's powerhouse Must See TV lineup , but subsequently grew into one of the network's most successful shows after moving to Tuesdays in , where it remained for six seasons before moving to The CW for its seventh and final season.
Also in the fall of , the fantasy sitcom Sabrina, the Teenage Witch moved from ABC to The WB as part of its Friday night schedule; the show continued on the network for three more seasons before ending in May In October , the Superman -inspired Smallville debuted with 8. Other series to gain attention during this period were the family drama Everwood , and the short-lived but critically acclaimed soap satire Grosse Pointe.
Despite some early success, the network struggled to shift its focus from the female 12—24 demographic to the broader 12—34 range, in its attempt to attract a broader young adult audience. In , the network retired Michigan J. Frog, as the network's trademark mascot. The WB's president of entertainment at the time, David Janollari, explained in July at the network's summer press tour that "[Michigan] was a symbol that perpetuated the young-teen feel of the network.
That's not the image we [now] want to put to our audience. Still, the move did not seem to help the network. The period from to produced only three viable new series, the teen-oriented drama One Tree Hill , social experiment reality competition Beauty and the Geek , and fantasy drama Supernatural all of which ultimately moved to successor network The CW , and even still their ratings paled in comparison to the ratings peaks of Dawson's Creek , which had ended its run in May Ratings dropped for many of The WB's shows, while also cancelling shows with steady ratings such as Angel ; the network failed to launch new hit shows to take their places.
Although The WB's well-known inability to launch successful comedy series was nothing new Reba being a notable exception , this period saw the network struggling to establish new dramas as well. During the —05 season, The WB finished behind rival UPN for the first time in four years, and fell even further behind in fall Both networks fell behind Spanish language network Univision in the overall 18—34 demographic. Entertainment announced plans to shut down both UPN and The WB and partner to launch a new broadcast television network that would include series from both soon-to-be predecessor networks, known as The CW.
Supernatural , which aired its final 15th season in Fall was the last surviving series from The WB that remained on the CW network schedule. Starting on August 14, , with the Daytime WB block, The WB stopped displaying its on-screen logo bug during the network's programming and replaced it with a countdown of days until The CW's premiere. Some stations that either affiliated with MyNetworkTV itself created in response to Tribune and CBS receiving affiliation deals with The CW, leaving UPN affiliates owned by Fox Television Stations , a subsidiary of MyNetworkTV's original parent company News Corporation , with the prospect of ending up as independents , became independent stations or became CW charter affiliates received a logo-free feed of the network, while others took the main feed and overlaid the station's own logo bug over The CW's logo.
The WB aired its final night of programming on September 17, , with The Night of Favorites and Farewells , a five-hour block of pilot episodes of the network's past signature series. Commercial breaks featured re-airings of past image campaigns and network promotions, along with promotional spots given to cable networks carrying these shows in off-network syndication and ads for each series' TV-on-DVD box set.
We made you smile and tugged at your heart. And now, we say goodbye. From all of us at The WB, Thank you. Frog who was shown as a silhouette due to the animated character being retired as The WB's mascot the year before , who is shown taking his hat off and bowing, thanking the audience for watching the network for 11 years and marking the end of The WB.
The final night of WB programming netted relatively low ratings. The network scored a 1. Studios homepage, before being redirected to the TheWB. When it launched on September 18, , The CW initially maintained The WB's scheduling model;  The WB had carried 30 hours of network programming each week 13 of which were devoted to primetime shows in comparison to UPN's weekly programming total of 12 hours 10 hours of which were allocated to primetime shows.
The new incarnation of the TheWB. In addition to older full-length series among which also included All of Us , Hangin' with Mr. Each of these episode programs ran for five minutes. Many other well-known Warner Bros.
Comcast offers over 1, episodes from the Warner Bros. Television library on its video on demand service. Entertainment did not promote the site in any multimedia ads, it had drawn about , unique viewers a month, according to Mindshare 's Mr. Chapman, who had been tracking the site. Some of its original material had been offered on partner sites such as MySpace and Facebook. By , it had accrued more than 7.
An original reality series, Rich Girl, Poor Girl from Laguna Beach and Newport Harbor executive producer Gary Auerbach, in which two teenagers from different economic and social backgrounds swap lives similar in format to Wife Swap and A Walk In Your Shoes , had ranked among the top programs in the teenage category on iTunes since its October 20, , debut.
The closure of the WB website ended, after more than eighteen years, the usage of the brand name "The WB". However, the legacy of The WB still lives on as of Frog from when the station was a WB affiliate. A neon likeness of Michigan J. Similarly, a large Hollywood lights-style sign of the network's logo that was used in the network's "backlot"-themed idents, promos, and bumpers is still located near storage facilities at the Warner Bros.
Ranch Facilities in California. Unilever 's Axe brand has sponsored Children's Hospital. Many, though not all, of The WB's programming during its eleven-year run as a television network was produced by corporate cousin Warner Bros. The network's schedule during its first two seasons — the midseason when it inaugurated its initial Wednesday lineup and the first half of the —96 season when the network expanded its programming to Sundays — consisted entirely of sitcoms; the first drama series to debut on the network was the primetime soap Savannah , which debuted in February and ran for two seasons until its cancellation in February The WB's first reality series was the U.
In addition to live-action programs, the network has experimented with primetime animated series; Pinky and the Brain was the first such series, airing as part of the network's Sunday lineup from September to July , before moving exclusively to the Kids' WB Saturday lineup due to low ratings in its prime time slot. Most of the animated projects that aired afterward were adult animation series; the last such attempts being The Oblongs running for one season in , and was later revived on corporate sister Cartoon Network's Adult Swim block and The PJs which moved to the network in following its cancellation by Fox, and ran for only one additional season on The WB.
The WB also occasionally aired regularly scheduled repeat episodes of first-run series airing on other nights throughout the television season intermittently throughout its history; Sister, Sister was the first WB series to receive this treatment, with repeats of the sitcom's first two seasons which originally aired on ABC from August to August , in addition to the first-run episodes it aired on Wednesday nights  this marked the first time that a network aired reruns as part of its regular schedule — outside of the summer months — since December , when NBC removed repeats of Classic Concentration from its daytime lineup two years after that program's cancellation.
From to , the network also aired episode repeats from the first two seasons of 7th Heaven during the first hour of its Sunday lineup under the title 7th Heaven Beginnings ; this concept was revived during the —03 and —04 seasons with Smallville and Gilmore Girls which aired repeats from their early seasons under the respective titles Smallville: Beginnings and Gilmore Girls: Beginnings. Eastern and Pacific Time , known as "EasyView", a block featuring week-behind episode rebroadcasts of select shows from the network's primetime schedule.
Out of all the network's series, 7th Heaven — which by the time it ended, had become the longest-running family drama in television history — was the longest-running series ever to have aired on The WB, having run on the network for ten seasons from to The program was beaten by Supernatural as the longest-running series to originate on The WB in the —18 season, when the latter series began its thirteenth season 7th Heaven ran for an additional season on The CW from to ; while Supernatural aired on The WB for one season from to , before moving to The CW in September , ending in After the Turner Broadcasting System was acquired by Time Warner in , Kids' WB formed an alliance with Cartoon Network , resulting over time in an increasing number of programs being shared between the block and the cable channel.
The WB acquired the U. Between and , Kids' WB experimented with some live-action programming, though the block continued to mainly run animated series. A television series adaptation of R. Stine 's The Nightmare Room debuted on the block in , it was cancelled after one season. With Cartoon Network now outrating Fox Kids, and The WB sharing more of its children's programming with the cable channel, The WB announced on May 31, , that it would discontinue Kids' WB's weekday afternoon block as it became financially unattractive due to broadcast stations shifting their afternoon target audiences more exclusively to adults by filling the slot with talk shows and sitcom reruns, on the basis that children's viewing options in that time period had gravitated more towards cable television.
Kids' WB's weekday programming continued, but with redundant programs and theme weeks until December 30, the block began to increasingly promote Cartoon Network's afternoon Miguzi block and the Kids' WB Saturday morning lineup during the transition. However, on October 2, , The CW announced that it would discontinue the Kids' WB block, due to competition with youth-oriented cable channels. Kids' WB aired for the last time on May 17, , replaced with a new block programmed in conjunction with 4Kids Entertainment called The CW4Kids which was replaced by Vortexx on August 25, , after Saban Brands and Kidsco Media Ventures took over programming the block as part of its acquisition of much of 4Kids's program library;  Vortexx continued to run until September 27, , before being replaced a week later by One Magnificent Morning programmed by Litton Entertainment.
As a result of its distribution deal with The CW, 4Kids produced Saturday morning blocks for two networks during the —09 season, as it already programmed Fox's 4Kids TV block which was discontinued by that network on December 27, Like its parent network, Kids' WB was revived as an online-only network in April In addition to carrying select previous Kids' WB programs, the site also features other archived programs to which Time Warner owns or holds distribution rights, and programs seen on Cartoon Network and Boomerang.
At the time of its shutdown, The WB ran only two hours of primetime network programming on Monday through Fridays and five hours on Sundays, compared to the three Monday through Saturday and four Sunday primetime hours offered by the Big Three networks unlike The WB, UPN never carried any weekend primetime programming, though it did offer a movie package to its affiliates on weekend afternoons until September , when the latter was replaced with a two-hour repeat block of UPN programs.
This primetime scheduling allowed for many of the network's affiliates to air local newscasts during the — p. Eastern and Pacific time period. The WB never ran network programming on Saturday nights — despite the fact that the network maintained a children's program block on Saturday mornings — allowing affiliates to run syndicated programs, sports, movies or network programs that were preempted from earlier in the week due to special programming, in the — p.
The network's Sunday schedule was originally three hours when The WB began programming that night in September , but expanded to five hours from — p. Eastern and Pacific Time in September , with the creation of the "EasyView" repeat block that block was retained by The CW, which initially adopted The WB's scheduling model until it turned Sunday programming over to its affiliates in September Because of these reasons, the schedules of The WB's affiliates were largely composed of syndicated programming.
The WB was the only English language broadcast network that historically did not have any owned-and-operated stations. Unlike the other major networks, The WB distributed its programming in markets that did not have enough commercial television stations to support a standalone WB affiliate to cable-only outlets: the superstation feed of WGN-TV now known as NewsNation and since converted into a general news cable channel carried the network's programming from January to October to make The WB available primarily to areas where it did not yet have a full-time affiliate.
In certain mid-sized and smaller markets, some of The WB's stations held dual affiliations with another major network — most commonly, UPN with The WB often serving as the primary affiliation — if there were not enough television stations to allow both networks to maintain separate affiliates though this was also the case in a few markets where enough stations were available for a standalone affiliate.
News programming on The WB's affiliates was similar to Fox stations at the time in that the quantity of newscasts varied from station to station. Roughly half of The WB's approximately affiliates aired a local newscast in the — p. The WB affiliate body had fewer news-producing stations in comparison to stations aligned with the Big Three television networks NBC, ABC and CBS and considerably fewer than Fox which has only around 70 stations with in-house news departments, with most of its stations outsourcing their news programming to a competitor.
Louis which would not be acquired by Tribune until , when it bought the station from ACME Communications also continued to produce a p. The news departments of all seven of those stations were shut down in due to companywide cutbacks in Sinclair's news operations and the discontinuance of News Central. In most markets, the local WB affiliate either outsourced news programming to an NBC, ABC or CBS station in the market either due to insufficient funds for production of their own newscasts or in later years after the FCC permitted duopolies in markets with at least eight unique station owners in , the station being operated through a legal duopoly or operational agreement with a major network affiliate or opted to carry syndicated programming in the hour following The WB's primetime programming.
As with Fox affiliates, WB-affiliated stations whose newscasts were produced by a same-market competitor tended to have fewer programming hours devoted to news than the station producing the broadcasts. In , The WB had an estimated audience reach of When The WB launched in , the network began branding most of its affiliates with a combination of "WB" or "The WB," and the station's channel number.
Louis 11" until Fox originated such naming schemes, and CBS uses similar on-air branding for most of its owned-and-operated stations NBC and ABC also utilize similar, but less extreme, naming schemes. From Wikipedia, the free encyclopedia. Defunct American television network — For the American television production company, see Warner Bros.
Television Studios. For the channel in India, see WB Channel. Not to be confused with Warner Bros. For other uses, see WB. For a year-by-year chronological history of the network and its programming, see History of The WB. See also: United States broadcast television realignment. Main article: Kids' WB. Carnegie Mellon School of Computer Science. Retrieved August 5, Los Angeles Times. Times Mirror Company. Retrieved September 1, Retrieved June 1, Retrieved November 7, The WB.
Time Warner. Enters Race For Network". The New York Times. Retrieved September 2, The Buffalo News. BH Media. Associated Press. Archived from the original on June 10, Retrieved June 15, — via HighBeam Research. PR Newswire. November 2, Retrieved December 13, — via The Free Library.
Retrieved July 20, — via The Free Library. Archived from the original on March 28, Ensuring a sufficient and constant supply of water under increasing scarcity is essential to achieving global poverty alleviation goals. Energy is at the heart of development. Energy makes possible the investments, innovations and new industries that are the engines of jobs, inclusive growth and shared prosperity for entire economies. Universal access to affordable, reliable and sustainable and modern energy — Sustainable Development Goal SDG 7 -- is essential to reach other SDGs and is at the center of efforts to tackle climate change.
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Home of Warner Bros Movies, TV Shows and Video Games including Harry Potter, DC Comics and more! With member countries, the World Bank Group is a unique global partnership fighting poverty worldwide through sustainable solutions. was an American television network first launched on broadcast television on January 11, , as a joint venture between the Warner Bros. Entertainment.