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January 8, Retrieved January 11, The Jamaica Star. June 16, This is because Diet Coke isn't appealing to the company's more health-conscious customers, who are increasingly flocking to Coke Zero as the better low-calorie alternative. If you look at your can of Coke Zero Sugar , these are the ingredients you'll find listed: carbonated water, caramel color, phosphoric acid, aspartame, potassium benzoate, natural flavors, potassium citrate, acesulfame potassium, and caffeine.
Of course, Coke Zero Caffeine-Free doesn't contain any caffeine. It's not clear what exactly is meant by "natural flavors," but you're not alone: this is a mystery to most people. Indeed, we may never know the exact combination of ingredients used in Coke Zero Sugar's natural flavors. Even then, the exact nature of Coke Zero's ingredients is murky.
Secrecy has always been a particularly powerful strategy for companies across industries, so much so that, when asked to reveal exactly what their formula is, Coca-Cola has been known to leave countries altogether rather than spill the secret, as the New York Times reports.
And so, the Coke Zero Sugar recipe remains, like all other products of the company, shrouded in mystery. For a drink that basically has no nutritional information, one would expect no health concerns. However, this is not necessarily the case. For phenylketonurics, who must adhere to a strict diet, too much phenylalanine in their system can cause serious brain damage. You don't need to have a genetic disorder to be mindful of your consumption of Coke Zero Sugar, though. Cola, in particular, may be linked to low bone mineral density in older women, as per a study from the American Journal of Clinical Nutrition.
According to Healthline , the use of artificial sweeteners in soft drinks has been linked to an increased risk of a range of health problems, including heart and kidney disease, osteoporosis, adverse changes in the gut microbiome, and long-term weight gain.
Still, it remains important to remember that the absence of obvious health risks does not mean Coke Zero is immediately good for you. Of course, the Coke Zero diehards we know you're out there will be able to tell you that Coke Zero isn't the only "Zero Sugar" drink offered by Coca-Cola.
In fact, there are several variations on the classic recipe. Caffeine Free Coke Zero is basically what it says on the can — same ingredients, same taste, less chance of it getting you all jittery. Slightly more obscure is the Coca-Cola Energy Zero Sugar, which is kind of like a Coke Zero energy drink — it contains milligrams of caffeine per can, more than three times the amount as a normal can of Coke Zero, as well as a number of vitamins, including B3 and B6. Then, if you want to get really specific, you've got the cherry-flavored version of this, Coca-Cola Energy Cherry Zero Sugar.
This contains a little more caffeine as well as that cherry flavor. Even more variants can be found in overseas markets. For example, certain countries, including Australia, have seen the release of Coca-Cola Peach No Sugar , which the company called "a great addition to pool parties, BBQs, and beach days. When Coke Zero first debuted in , the product's marketing was angled towards one very specific group of people: men. And this hasn't really changed over the years, either.
In , Coca-Cola ran a series of ads suggesting Coke Zero was the birthright of "guys being guys. There's a reason for this too: Apparently, men won't drink Diet Coke. In the past, Coke has tried to convince men to buy and drink Diet Coke, with lackluster results. Arguably, this comes down to the perception that diet products are inherently feminine — and apparently Diet Coke's white can doesn't exactly help, either. But Coke Zero, with its black can and male-oriented marketing strategy, has been far more successful.
Avery, what Coke quickly realized "was that even though there was a functional need for men to drink lower-calorie soda, men couldn't bridge the gender gap image-wise without a new brand and product just for them. It was a way to tell men, it's OK, here's your brand. Drinking this brand won't affiliate you with women. While Coke Zero has been a major success story for Coca-Cola, the soda's launch in Australia back in was something of a disaster.
The company attempted to tease the release of Coke Zero with a viral marketing campaign. They created something called the "zero movement," which appeared across Australia on posters, coasters, chalk graffiti, and a now-defunct website. On this website, you could read the zero movement's manifesto, which doesn't so much bring to mind an edgy street vibe as it does an international terror cell.
You could also download the movement's branding material, and read blog posts that asked: "Why can't every weekend be long? But the tech-savvy internet-loving twenty-somethings were not impressed. Blogs across Australia voiced their distaste for the campaign, with one parody site suggesting visitors spend money on charity rather than sodas, and another selling T-shirts reading: "I joined the zero movement and all I got was this lousy brain tumour.
According to marketing lecturer Gary Buttriss, companies as large as Coca-Cola are always taking a risk by attempting viral marketing campaigns. Australia wasn't the last of Coke Zero's marketing woes, however. It featured a number of ads with various straplines, playing on the idea that Coke Zero contains the best part of Coca-Cola without the worst prat.
Many of these straplines were criticized for being offensive to various groups. And there's that male-oriented marketing, again. Most of all, however, "Blind dates without the psychos" attracted criticism from mental health charities, such as the Scottish anti-stigma campaign See Me. In a statement on behalf of Coca-Cola, a spokesperson said: "Mental health is a sensitive issue and we appreciate that this ad may offend some people.
Many people get excited when their favorite brands make changes to products they adore. But there's also a sense of familiarity that ensures loyalty to specific products that perhaps comes to the fore once changes are implemented and you're able to compare. It's ten times better than Diet, and everyone knows this. CEO James Quincey said that, although it represented a risk to rebrand, consumers would "get it immediately" via Business Insider.
However, when the Coke Zero Sugar was given a refresh, uncertainty arose all over again. Per Refinery29 , not only did the new rebrand trigger memories of the New Coke marketing disaster of , but Twitter users responded to Coca-Cola's announcement with trepidation. One user even insisted that "The new recipe is shocking.
I won't be buying another can until you fix your mistake and bring back the old flavor" via Daily Mail. In the U. There, Coca-Cola decided to redesign the packaging for the new Coca-Cola Zero Sugar to look more or less exactly like the packaging for classic Coca-Cola. The red and white color scheme remained, with just a small, black strip across the top of the bottle or can to let customers know it was the zero sugar version.
This came as part of a concerted attempt on behalf of Coca-Cola to sell more no-sugar drinks in the UK at the time, in , 58 percent of Coca-Cola sodas sold in the country were no-sugar versions. In a statement, the company said: "The changes unify both variants with the iconic Coca-Cola red and form part of the company's commercial strategy to encourage more people to try Coca-Cola Zero Sugar. But there's a slightly more predictable reason that may have been behind this particular rebrand.
In April , the U.
Enjoy the real taste of Coca-Cola in a zero calorie, sugar free beverage. Try the refreshing flavor of an ice-cold Coca-Cola Zero Sugar today! Coca-Cola Zero Sugar is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar. The drink was introduced in Great Coca-Cola taste, zero sugar · Refreshing, crisp taste pairs perfectly with a meal or with friends · 34 mg of caffeine in each 12 oz serving · 12 FL OZ in.